Are technology companies really any different from most other businesses when it comes to effective selling methods? Why try to break the mould of tried and tested sales techniques when they have stood the test of time?

Myth #1: Selling is all about ripping people off with an unfair deal.
Yes, some people are gullible. But sometimes they are in a situation where they do not have enough expertise to make a decision. In this latter case, they rely on experts to make the right decision for them, just as our clients rely on our expert advice on how to solve their myriad of PC problems. It is here that they are most vulnerable to the unscrupulous.

Now we get to the exciting part: how to get your phone ringing off the hook! In reality, you only need a few, steady calls each day to be snowed under with work, assuming that you are a one-man band. But if we aim for lots of calls, we hope that even your worst efforts will at least keep you very busy.

When I refer to adverts, it can be: a leaflet; mailshot letter; display or classified ad in a newspaper or magazine; even a website that sells your service.

Headline

Time and again results have shown that creating an effective headline is one of the most critical factors determining the success of a marketing piece. Any top direct marketing expert will confirm that having a good headline will make the difference between an outstanding success and a dismal failure.